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The Ultimate 8-Step Guide To Naming Social Club
A happy place could be anywhere, but it is mostly found among a group of people who share common interests. That exactly, is what a social club is.
If you’re looking to start a social club and you’re stuck trying to find good club names, this article was made for you.
To get started try our social club business name generator above and then read the guide below to find what to do next in the naming process.
Hi, I am Libby, naming epxert at mycorpname.com, in this step by step guide i will guide you through the naming process for you social club project.
Step 1: Outline What the Name Should Represent
When trying to come up with good club names, it’s important that you first think of them in relation to your brand.
What is in a Social club name? A lot is in a name, but what really stands out in any name is what it represents. It is what your club name ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.
At this stage of your naming process, here is a list of questions you can ask yourself and the people around you to figure out what exactly your social club represents.
- What is the purpose of creating a social club?
- Is the club name relevant to your audience?
- Does your social club name stand out from the rest?
- What is the first impression one gets on hearing your club name for the first time?
Bottom line: There is no magic formula for explaining what your club represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.
Step 2: Competitive Analysis
Your task in this step is to analyze local or international companies from same field and figure out what inspired their name. Then you can come up with strategies to do it better.
The big question is, “how exactly did they get their naming on point?”
An easy way to do this is to find a number of social clubs on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.
An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your social club in a unique way that outshines the competition.
How to Do a Competitive Name Analysis
How do you analyze competitors’ social club names and logo designs?
Follow our simple template:
- Pick a few competitors (preferably industry leaders).
- Check out their name. What does the name say, and how does it relate to what they do?
- Analyze the logo. What does it represent?
- How do their name and logo contribute to their success?
To give you an idea of what we mean, please check out our analysis of these three leading businesses:
The Ruff Club: The word “ruff” is instantly associated with the ruffling of fur,barking of dogs or the fancy collars they wear. You just know it’s a pet.
This club promotes social interactions among dog-lovers and their pets. On the official website, the Ruff Club’s logo looks like an ‘X’. They derived this design by placing two dog bones over each other to form the letter ‘X’.
It doesn’t just look like an X, it actually looks like two dog bones! The club name gives you a clue on what to expect, while the logo instantly specifies what they are about.
The Reblog Book Club: This social club is Tumblr’s official book club.The words “book club” in the club’s name make it clear to a random person what the club represents.
Its logo is a cluster of four books facing different directions, with the words ‘Reblog Book Club’ dancing in the center. Even without knowing the name of this social club, the logo clearly depicts reading, which is what the members of this club do.
The Good Business Club: This social club caters to small business owners and freelancers who want to do business, the good way.
You could name your social club following this pattern because it’s clear for anyone to understand what you’re about.
Its logo consists of the words, “Good Business Club” in yellow text on a white background. It’s also a great style if you need something simple and clean for your logo.
Bottom line: You can tell from the three examples that it’s by no coincidence that some club names become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.
Step 3: Gather a List of Your Name Ideas (Brainstorm)
The next step for you is to brainstorm possible social club name ideas. Write them down as they come; do the weeding later.
When you have 20-40 names that fit your niche and vision, and that can compete successfully with existing competitors.
Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with cool club names centered on business.
- Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
Here are 5 descriptive names we brainstormed for the purpose of this article:
- The Big Biz Club
- Business Men Only
- Revenue Boss
- Badass Business
- The Solopreneur Club
- Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive social club names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
Good examples for suggestive names are:
- See He Go
- The Outerpreneur
- 40-hour Weekers
- Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
Some abstract name ideas for social clubs are;
- The Battery
- Thought Machine
- Step Up Club
- Legacy names: naming your social club with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
Step 4: Generating Names
Are you still stuck on a social club name to go with? Try our social club name generator.
This club name generator provides you names using AI algorithm match. It’s unique, it’s fresh and it was made for you.
All you have to do is type your keyword (focus of the audience/your name) in the search bar. In a matter of seconds, you get good social club names ideas for your new project. Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you.
Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based social club name generator will also get you some logo recommendations based on the name of your social club. This tool saves you a lot of time and the best part? It is totally free!
Ready to find your business name?
Step 5: Shortlisting your name ideas
It’s weeding time! This is where you prune and pick only the best names for your social club. Your shortlist should have about 3-5 names off your initial list.
Picking your favorite club name may be tough, especially if you used our social club name generator. There are a few things you need to consider when creating a shortlist.
- Keep it simple. Good club names should be unique, but mostly simple. Simple names are easily remembered.
- Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
- Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
- Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen social club name aligns with your tagline, which is also your slogan.
It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:
- Is the name culturally sensitive?
- Does the name capture the values and vision of your brand?
- Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
- How relatable is the name to the target audience?
- Of the most relatable names, which ones are the easiest to remember?
- Can your target audience pronounce the name easily and accurately?
- How original does the name sound? You don’t want clichés and plagiarized names.
Reduce your list from the original 20-40 names to about 3-5 names.
Step 6: Background Check
Once you have shortlisted the best social club names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.
- Research Legality: You do not want to get in trouble with the law because you’re starting a social club business. So, find out if your intended club names and taglines are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
- Trademark Check: to avoid cases of trademark infringement down the line, find out if your new social club name or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
- Readability: is your social club name easy to read and understand? You can get an external opinion on the readability of your social club name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.
Step 7: Get some Feedback
You have narrowed down your 20-40 name list to 2-3 names at this point.
Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;
- People who run social clubs.
- Your target audience.
If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a social club owner how they think an audience would interpret your club name.
Once you get feedback, go back and figure out if their response was in favor of your name or not. Ask yourself if the name evoked the thoughts, you had imagined it would.
Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.
- Tech futurists will help you predict and reshape the future prospects of your new social club name within the global tech space.
- Linguists will advise on the name’s readability and lingual appropriateness.
- Opinion shapers and industry leaders will help you predict the social club name’s probable reception in the real world.
- Ideal customers will tell you whether the social club name represents a need they would purchase.
Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.
Step 8: Check if the name is available
You have come a long way in trying to name your social club. Now, the final step is to check if your social club name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your social club name. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your social club name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.
The social club name generator and availability checker are highly recommended, to make your social club stand out from the rest.
Ready to find your business name?
7 Things to Avoid While Naming your Social Club
- Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a social club naming or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
- Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another social club takes away the originality from your project.
- Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
- Shortcuts. There are no shortcuts to success. Even when naming your social club, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
- Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
- Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
- Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.
To save time, you can use our social club name generator to quickly find good club names. Name ideas from the name generator are catchy, simple and unique to you.