Boutique Names

Discover boutique name ideas using this boutique business name generator

Picture of Libby A.
Libby A.

Naming & Branding Expert

Table of Contents

The Ultimate 8-Step Guide To Trendy Boutique Names

Whether you have just started your boutique or are still planning on doing so, you do know that the name of your business is related to how successful it will be in the early stages. You need a name that your target customers can relate to, and remember. That is why we’re offering you our boutique name generator. It’s totally free to use, and you’ll get the best boutique name ideas for your brand!

My name is Libby and I am a naming expert here at

Here are some trendy boutique names to inspire you when brainstorming for possible name ideas.

  • Vanity Point Boutique
  • Nana’s Secret Boutique
  • Stop n’ Shop
  • Sloan Apparels
  • Good Mama
  • Vain X
  • Lush Hairs
  • Haircare Haven
  • JK Accessories
  • Denim Pro
  • Hourglass
  • Chic ‘Fits
  • Bejeweled
  • Boutique Magnifique
  • Hair-lo
  • Heels on Wheels
  • Oldtown Boutique
  • Glam Shop
  • Vintage Lineage
  • Street Style

Step 1: Outline What the Name Should Represent

When trying to come up with good boutique names, it’s important that you first think of them in relation to your brand.

What is in a boutique names? A lot is in a name, but what really stands out in any name is what it represents. It is what your boutique ultimately stands for. You want the name to explain to the target audience who you are and how special your store, as it is a boutique! That will make the business easier to find and more appealing to potential users.

At this stage of your naming process, here is a list of questions you can ask yourself and the people around you to figure out what exactly your boutique  represents.

  • What range of products do you want to offer in your boutique?
  • Is the boutique name relevant to the service you’re offering?
  • How do you want potential customers to feel when they hear your boutique name?
  • Is your boutique name simple yet catchy?
  • Do you want to affiliate your boutique with your identity (as a legacy)?


Bottom line: There is no magic formula for explaining what your boutique represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.

Step 2: Competitive Analysis

Your task in this step is to analyze local or international companies from same field and figure out what inspired their business name ideas. Then you can come up with strategies to do it better.

The big question is, “how exactly did they get their naming on point?”

An easy way to do this is to find a number of boutiques on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.

An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your boutique name ideas in a unique way that outshines the competition.

How to Do a Competitive Name Analysis

How do you analyze competitors’ store names and logo designs? Follow our simple template:

  • Pick a few competitors (preferably industry leaders).
  • Check out their name. What does the name say, and how does it relate to what they do?
  • Analyze the logo. What does it represent?
  • How do their name and logo contribute to their success?

To give you an idea of what we mean, please check out our analysis of these businesses:

boutique names

Princess Polly: this online boutique chose a name that appeals to a female audience. Most women want to look like princesses, and Princess Polly can help in that regard. The logo of this boutique is simple- the brand name is written in black text on a white palette.

boutique name ideas

Sneaker: from its name, this boutique is wide open to all sneakerheads from far and near. Its logo is simple, the words ‘mr sneaker’ is written in black text on a white background.

cute boutique names

Nordstrom: this boutique is named as a legacy to its founder. It offers a wide range of products including clothing, footwear and other accessories. Nordstrom’s logo is simple- alphabets spelling out the brand name in black text on a white background. This is a great choice if you’re looking for something simple and clean.

trendy boutique names

SurfStitch: this boutique offers a range of outfits for surfing, as its name implies. The boutique’s logo consists of the letters ‘SS’ written in blue text to represent the brand name.

Bottom line: You can tell from the three examples that it’s by no coincidence that some boutique business name become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.

Step 3: Gather a List of Your Business Name Ideas (Brainstorm)

The next step for you is to brainstorm possible trendy boutique name ideas. Write them down as they come; do the weeding later.

When you have 20-40 business names that fit your niche and vision, and that can compete successfully with existing competitors.

Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with attractive names for boutique business.


  • Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
    Here are 5 descriptive names we brainstormed for the purpose of this article:
    • Stop n’ Shop
    • Sloan Apparels
    • Lush Hairs
    • Haircare Haven
    • Boutique Magnifique.
  • Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive boutique names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
    Good examples for suggestive names are:
    • Hair-lo
    • Good Mama
    • Denim Pro
    • Bejeweled
    • Heels on Wheels
  • Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
    Some abstract name ideas for boutique are;
    • Vain X
    • Hourglass
    • Vintage Lineage
    • SHE
    • Revolve
  • Legacy names: naming your boutique with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
    We brainstormed these examples:
    • Nana’s Secret Boutique
    • JK Accessories
    • By Chari
    • Nordstrom
    • Leyla’s

Step 4: Generating Names

Are you still stuck on a boutique name to go with? Try our boutique name generator.
This boutique name generator will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.

All you have to do is type your word you want to include in the name in the search bar.  In a matter of seconds, you will get boutique name ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you. Learn more how does it work, by clicking here.

Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based boutique name generator will also get you some logo recommendations based on the name. This tool saves you a lot of time and the best part? It is totally free!

Ready to find your business name?

Step 5: Shortlisting your name ideas

It’s weeding time! This is where you prune and pick only the best names for your boutique. Your shortlist should have about 3-5 names off your initial list.

Picking your favorite boutique name may be tough, especially if you used our boutique name generator. There are a few things you need to consider when creating a shortlist.

  1. Keep it simple. Good boutique names should be unique, but mostly simple. Simple names are easily remembered.
  2. Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
  3. Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
  4. Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen unique boutique name aligns with your tagline, which is also your slogan.

It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:

  • Is the name culturally sensitive?
  • Does the name capture the values and vision of your brand?
  • Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
  • How relatable is the name to the target audience?
  • Of the most relatable names, which ones are the easiest to remember?
  • Can your target audience pronounce the name easily and accurately?
  • How original does the name sound? You don’t want clichés and plagiarized names.

These questions outlined for you above, will help you decide on the best boutique names for your new business. If you really want to skip all this stress and get to the juicy part, our boutique name generator is always at your service.

We don’t only talk a big game here, we play it. From the initial list I’ve shared at the beginning of this article, I have selected my top picks, and I’ll tell you why shortly.

  • Stop n’ Shop: this business name suggests a boutique that offers products used on a regular- the basics. This is great if you cater to a wide demographic, and want to have a popular boutique where everyone goes to in a small town.
  • Good Mama: at a first glance, any one would understand that this boutique is targeted at parents- mums especially. Why? They possibly offer babies/toddlers’ accessories, and the mothers know what their babies need.
  • Denim Pro: this boutique name suggests a place where you can get the best denim outfit. It also conveys the thought that it is equipped with professionals to help you make the best purchase.
  • Bejeweled: this boutique name is obviously targeted at people who love jewelry. It is also simple and unique that it might just be the first place you think of, when you need new jewelry.
  • Hair-lo: this boutique name appeals to clients who want to have their hair done, or want to purchase hair care products. It is simple and catchy at the same time.

Reduce your list from the original 20-40 names to about 3-5 names.

Step 6: Background Check

Once you have shortlisted the best boutique names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.

  • Research Legality: You do not want to get in trouble with the law because you’re starting a boutique shop. So, find out if your intended name ideas and taglines are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
  • Trademark Check: to avoid cases of trademark infringement down the line, find out if your boutique name or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
  • Readability: is your boutique name easy to read and understand? You can get an external opinion on the readability of your trendy boutique name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.

Step 7: Get some Feedback

You have narrowed down your 20-40 name list to 2-3 names at this point.

Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;

  1. People who run boutique store or own one.
  2. Your target audience.

If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a boutique owner how they think an audience would interpret your name ideas.

Once you get feedback, go back and figure out if their response was in favor of your boutique name or not. Ask yourself if the name evoked the thoughts, you had imagined it would.

Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.

  • Tech futurists will help you predict and reshape the future prospects of your new boutique within the global tech space.
  • Linguists will advise on the name’s readability and lingual appropriateness.
  • Opinion shapers and industry leaders will help you predict the boutique ’s probable reception in the real world.
  • Ideal customers will tell you whether the business name represents a need they would purchase.

Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.

Step 8: Check if the name is available

You have come a long way in trying to name your boutique. Now, the final step is to check if your boutique name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your boutique. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.

The boutique name generator and availability checker are highly recommended, to make your business stand out from the rest.

Ready to find your business name?

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