Beauty\Makeup Business Names Generator

Discover names for your Beauty  or Makeup Business using this Beauty business name generator

Picture of Libby A.
Libby A.

Naming & Branding Expert

Table of Contents

The Ultimate 8-Step Guide To Beauty Business Names

Coming up with a unique and catchy makeup name for your new beauty and cosmetic brand can seem tricky. You want a name that is easy to pronounce but difficult to forget! Tried your luck but can’t come up with a unique makeup business name? Here is how you can use a makeup business name generator to come up with some fun makeup brand names.

My name is Libby, and I am a brand expert. In this step by step guide I will guide you through the naming process. Not only that, I will also share 7 things you should avoid while choosing name for your Makeup brand.

Step 0 – Create a list of all the beauty business name ideas that you can think of

Use a makeup business name generator, browse through all the creative names for the makeup business, and make a list of 20 names that sound exciting to you. Do not analyze the beauty page name ideas just yet, right now all you need to do is make a list.

  1. Dazzling Diva
  2. Basic Beauty
  3. Natural Beauty
  4. Glam Goddess
  5. Ciara Cosmetics
  6. Bellezza Beauty
  7. Bella Cosmetics
  8. Nani Beauty
  9. Le Beauté
  10. Cosmetic Central
  11. Pibu Cosmetics
  12. Arketa Beauty
  13. Glam Beauty
  14. Bella18
  15. Yeppeun
  16. Omorfia Cosmetics
  17. Kioo Kosmetics
  18. Kireina
  19. Pretty Princess
  20. Aphrodite

Step 1: Outline What the Name Should Represent

When trying to come up with good beauty business name ideas, it’s important that you first think of them in relation to your brand.

What is in a makeup brand name? A lot is in a name, but what really stands out in any name is what it represents. It is what your brand ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.

At this stage of your naming process, here is a list of questions you can ask yourself and the people around you to figure out what exactly your makeup brand name represents.

  • Can my audience easily pronounce the name?
  • Is the name catchy and rememberable?
  • Does the makeup company name easily convey my product line?
  • Is the makeup brand name unique?

Bottom line: There is no magic formula for explaining what your beauty business name represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.

Step 2: Competitive Analysis

Your task in this step is to analyze local or international companies from same field and figure out what inspired their name. Then you can come up with strategies to do it better.

The big question is, “how exactly did they get their naming on point?”

An easy way to do this is to find a number of beauty & makeup companies on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.

An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your beauty business in a unique way that outshines the competition.

How to Do a Competitive Name Analysis

How do you analyze competitors’ make up brands names and logo designs? Follow our simple template:

  • Pick a few competitors (preferably industry leaders).
  • Check out their name. What does the name say, and how does it relate to what they do?
  • Analyze the logo. What does it represent?
  • How do their name and logo contribute to their success?

To give you an idea of what we mean, please check out our analysis of these three leading businesses:

creative names for makeup business

Fenty Beauty Named after the founder Robyn Rihanna Fenty, more popularly known as Rihanna, this is a great power move that is sure to grab attention

beauty business name ideas

The Honest Company Founded by Jessica Albathis brand creates clean and sustainable products and is honest and transparent about what ingredients are good for you and your skin

makeup brand name

Rare BeautyA beauty brand that aims to breakdown unrealistic beauty standards and instead celebrates being rare and unique

makeup business names

Lakmé Named after the French opera, this makeup brand name is inspired by Lakshmi, the goddess renowned for her beauty

Bottom line: You can tell from the four examples that it’s by no coincidence that some make up brands names become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.

Step 3: Gather a List of Your Name Ideas (Brainstorm)

The next step for you is to brainstorm possible beauty business name ideas. Write them down as they come; do the weeding later.

When you have 20-40 names that fit your niche and vision, and that can compete successfully with existing competitors.

Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with creative names for makeup business.


  • Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
    Here are 5 descriptive names we brainstormed for the purpose of this article:
    • Basic Beauty
    • Natural Beauty
    • Bellezza Beauty
    • Bella Cosmetics
    • Cosmetic Central
  • Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive beauty business names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
    Good examples for suggestive names are:
    • Pibu Cosmetics
    • Arketa Beauty
    • Glam Beauty
    • Omorfia Cosmetics
    • Kioo Kosmetics
  • Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
    Some abstract name ideas for beauty business are;
    • Le Beauté
    • Yeppeun
    • Kireina
    • Aphrodite
    • Pretty Princess
  • Legacy names: naming your beauty business with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
    We brainstormed these examples:
    • Dazzling Diva
    • Glam Goddess
    • Ciara Cosmetics
    • Nani Beauty
    • Bella18

Step 4: Generating Names

Are you still stuck on a makeup brand name to go with? Try our beauty business name generator.
This makeup business name generator will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.

All you have to do is type your word you want to include in the name in the search bar.  In a matter of seconds, you will get beauty business name ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you. Learn more how does it work, by clicking here.

Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based beauty business name generator will also get you some logo recommendations based on the name of your brand. This tool saves you a lot of time and the best part? It is totally free!

Ready to find your business name?

Step 5: Shortlisting your name ideas

It’s weeding time! This is where you prune and pick only the best names for your beauty business. Your shortlist should have about 3-5 names off your initial list.

Picking your favorite makeup business name may be tough, especially if you used our name generator. There are a few things you need to consider when creating a shortlist.

  1. Keep it simple. Creative names should be unique, but mostly simple. Simple names are easily remembered.
  2. Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
  3. Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
  4. Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen makeup brand name aligns with your tagline, which is also your slogan.

It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:

  • Is the name culturally sensitive?
  • Does the name capture the values and vision of your brand?
  • Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
  • How relatable is the name to the target audience?
  • Of the most relatable names, which ones are the easiest to remember?
  • Can your target audience pronounce the name easily and accurately?
  • How original does the name sound? You don’t want clichés and plagiarized names.

Reduce your list from the original 20-40 names to about 3-5 names.
Here are my 4 best names from the initial list on top of the page:

  1. Natural Beauty – A great name for a makeup brand that is free of chemicals and made from all-natural ingredients
  2. Bellezza Beauty – Experiment with words in different languages (like the Italian word for beauty in this case) to get the perfect makeup store name.
  3. Kioo Kosmetics – Combine a foreign language word with alliteration to come up with a makeup name for Instagram that sounds trendy and catchy.
  4. Ciara Cosmetics –Makeup company names don’t always have to be fancy. Including your own name does a great job of keeping you as the face of the brand.

Step 6: Background Check

Once you have shortlisted the best makeup business names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.

  • Research Legality: You do not want to get in trouble with the law because you’re starting a beauty business. So, find out if your intended beauty business names and taglines are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
  • Trademark Check: to avoid cases of trademark infringement down the line, find out if your makeup company name ideas or logo are already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
  • Readability: is your name easy to read and understand? You can get an external opinion on the readability of your makeup business name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.

Step 7: Get some Feedback

You have narrowed down your 20-40 name list to 2-3 names at this point.

Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;

  1. People who run a makeup or beauty brand.
  2. Your target audience.

If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a makeup brand owner how they think an audience would interpret your brand name.

Once you get feedback, go back and figure out if their response was in favor of your beauty business name or not. Ask yourself if the name evoked the thoughts, you had imagined it would.

Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.

  • Tech futurists will help you predict and reshape the future prospects of your new beauty business name within the global tech space.
  • Linguists will advise on the name’s readability and lingual appropriateness.
  • Opinion shapers and industry leaders will help you predict the brand’s probable reception in the real world.
  • Ideal customers will tell you whether the business name represents a need they would purchase.

Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.

Step 8: Check if the name is available

You have come a long way in trying to name your beauty business. Now, the final step is to check if your selected name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your makeup brand name. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.

The makeup brand name generator and availability checker are highly recommended, to make your beauty business stand out from the rest.

Ready to find your business name?

7 Things to Avoid While Naming your Beauty Business

  1. Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a makeup brand or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
  1. Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another makeup brand takes away the originality from your project.
  1. Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
  1. Shortcuts. There are no shortcuts to success. Even when naming your beauty business, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
  1. Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
  2. Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
  3. Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.

Starting your own beauty company is equal parts exciting and nerve-racking. You already have a lot on your plate, don’t let finding a catchy makeup name add to the stress. Just follow these  steps and use the makeup business name generator to find the perfect name for your new business venture!

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