Clothing Brand Names Ideas & Name Generator

Discover names for your fashion brand Corporation using this clothing brand business name generator

Picture of Libby A.
Libby A.

Naming & Branding Expert

Table of Contents

Ultimate 8-Step Guide To Naming Clothing Brand

For a clothing brand to be successful, creating high-quality outfits and developing a creative marketing strategy is only half the job done. You also need a unique and impactful clothing line name that your target audience can resonate with. If you are looking to launch your own clothing company and cannot think of fun and catchy fashion names for your brand, here are some tips and clothing brand name ideas to get you started.
Launching A New Fashion Brand? My name is Libby, and I am a brand expert. In this step by step guide I will guide you through the naming process.
Not only that, I will also share 7 things you should avoid while choosing name for your mobile application.

Step 0 – Use a Clothing Brand Name Generator to kickstart the brainstorming process

Make a list of all the names that come to your mind, even if some names seem outright silly. Trust the process and dump all the names you can think of in one place. If you need a little push, check out our Clothing Line Name Generator for inspiration. Here are some clothing brand name ideas to get the ball rolling:

  1. Rebel Jeans
  2. JeanSpirit
  3. Young Style
  4. Fierce Fashion
  5. Fashion Republic
  6. Front Row Fashion
  7. DesignHer
  8. South Side Style
  9. Boss Jeans
  10. Designer Club
  11. Divine Design
  12. Delicate Diva
  13. TeenTales
  14. Trendy Threads
  15. Vintage Vixen
  16. Fashion Flair
  17. Yummy Mummy
  18. Lil’ Boss
  19. Street Style
  20. Fashion Factory

Step 1: Outline What the Name Should Represent

When trying to come up with good clothing brand names, it’s important that you first think of them in relation to your brand.

What is in a fashion brand name? A lot is in a name, but what really stands out in any name is what it represents. It is what your clothing brand ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.

At this stage of your naming process, here is a list of questions you can ask yourself and the people around you these questions to narrow down the list even further and get one step closer to your brand’s identity:

  • Is the name easy to pronounce?
  • Is the name easy to remember?
  • Is the name unique?
  • Does the name convey my product?
  • What feeling does the name evoke?   


Bottom line: There is no magic formula for explaining what your clothing brand name represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.

Step 2: Competitive Analysis

Your task in this step is to analyze local or international companies from same field and figure out what inspired their name. Then you can come up with strategies to do it better.

The big question is, “how exactly did they get their naming on point?”

An easy way to do this is to find a number of clothing brand names on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.

An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your clothing line in a unique way that outshines the competition.

How to Do a Competitive Name Analysis

How do you analyze competitors’ clothing brand names and logo designs? Follow our simple template:

  • Pick a few competitors (preferably industry leaders).
  • Check out their name. What does the name say, and how does it relate to what they do?
  • Analyze the logo. What does it represent?
  • How do their name and logo contribute to their success?

To give you an idea of what we mean, please check out our analysis of these three leading businesses:

clothing brand names

Hot Topic This brand specializes in merchandise related to some of the most popular TV shows, movies, and musical artists – TOPICS that are usually HOT in discussions among the youth and old alike. The name clearly conveys their inventory.

Pull&Bear The act of pulling an item from the shelf and bearing it or putting it on inspired the name of this globally renowned Spanish brand. The name is cute and easy to remember.

Forever21 Originally called Fashion 21, this brand conveys a feeling of youth – the young want to remain 21, and the old wish they could be 21 again. This fashion name is a clear indication of their target customer persona.

clothing line name ideas

Urban Outfitters This multinational lifestyle brand specializes in a range of different clothing, merchandise, and home décor options for the urban shopper and those who enjoy alternative and hipster fashion.

Bottom line: You can tell from the three examples that it’s by no coincidence that some clothing line name ideas become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.

Step 3: Gather a List of Your Name Ideas (Brainstorm)

The next step for you is to brainstorm possible clothing brand name ideas. Write them down as they come; do the weeding later.

When you have 20-40 names that fit your niche and vision, and that can compete successfully with existing competitors.

Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with cool clothing company names centered on business.


  • Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
    Here are 5 descriptive names we brainstormed for the purpose of this article:
    • Rebel Jeans
    • JeanSpirit
    • Boss Jeans
    • Front Row Fashion
    • Fierce Fashion
  • Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive clothing brand names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
    Good examples for suggestive names are:
    • Young Style
    • Fashion Republic
    • Fashion Flair
    • Fashion Factory
    • DesignHer
  • Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
    Some abstract name ideas for clothing brand business are;
    • Yummy Mummy
    • Lil Boss
    • Divine Design
    • Delicate Diva
    • TeenTales
  • Legacy names: naming your clothing line or brand with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
    We brainstormed these examples:
    • South Side Style
    • Designer Club
    • Trendy Threads
    • Vintage Vixen
    • Street Style

Step 4: Generating Names

Are you still stuck on a clothing line name ideas to go with? Try our clothing brand name generator.
This clothing brand name generator will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.

All you have to do is type your word you want to include in the name in the search bar.  In a matter of seconds, you will get fashion names ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you.

Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based clothing store name generator will also get you some logo recommendations based on the name of your fashion brand. This tool saves you a lot of time and the best part? It is totally free!

Ready to find your business name?

Step 5: Shortlisting your name ideas

It’s weeding time! This is where you prune and pick only the best names for your clothing brand. Your shortlist should have about 3-5 names off your initial list.

Picking your favorite clothing brand name may be tough, especially if you used our name generator. There are a few things you need to consider when creating a shortlist.

  1. Keep it simple. Good clothing brand names should be unique, but mostly simple. Simple names are easily remembered.
  2. Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
  3. Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
  4. Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen clothing brand name aligns with your tagline, which is also your slogan.

It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:

  • Is the name culturally sensitive?
  • Does the name capture the values and vision of your brand?
  • Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
  • How relatable is the name to the target audience?
  • Of the most relatable names, which ones are the easiest to remember?
  • Can your target audience pronounce the name easily and accurately?
  • How original does the name sound? You don’t want clichés and plagiarized names.

Reduce your list from the original 20-40 names to about 3-5 names.


Once your list is ready, analyze each name and look for ones that not only sound catchy but also reflect your brand’s tonality and style.
This is my shortlist name ideas:

  1. Delicate Diva – Exudes femininity and grace, perfect for a lingerie brand that creates premium lingerie and loungewear for women.
  2. Yummy Mummy – A great clothing company name idea for a brand that specializes in maternity wear.
  3. Boss Jeans – This fashion brand name evokes a sense of power and leadership
  4. Front Row Fashion – Perfect for high-end designer labels, this clothing line name conveys the feeling of being seated at the front row of some of the prestigious fashion shows from around the world

Step 6: Background Check

Once you have shortlisted the best clothing brand names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.

  • Research Legality: You do not want to get in trouble with the law because you’re starting a fashion business. So, find out if your intended clothing brand name and taglines is in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
  • Trademark Check: to avoid cases of trademark infringement down the line, find out if your clothing brand name or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
  • Readability: is your clothing brand name easy to read and understand? You can get an external opinion on the readability of your clothing brand name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.

Step 7: Get some Feedback

You have narrowed down your 20-40 name list to 2-3 names at this point.

Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;

  1. People who run fashion business.
  2. Your target audience.

If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a clothing brand owner how they think an audience would interpret your clothing brand name.

Once you get feedback, go back and figure out if their response was in favor of your clothing brand name ideas or not. Ask yourself if the name evoked the thoughts, you had imagined it would.

Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.

  • Tech futurists will help you predict and reshape the future prospects of your new clothing brand name ideas within the global tech space.
  • Linguists will advise on the name’s readability and lingual appropriateness.
  • Opinion shapers and industry leaders will help you predict the clothing brand’s probable reception in the real world.
  • Ideal customers will tell you whether the brand name represents a need they would purchase.

Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.

Step 8: Check if the name is available

You have come a long way in trying to name your clothing brand. Now, the final step is to check if your clothing brand name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your clothing brand. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.

The clothing brand name generator and availability checker are highly recommended, to make your clothing brand stand out from the rest.

Ready to find your business name?

7 Things to Avoid While Naming your Clothing brand

  1. Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a clothing company or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
  1. Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another clothing brand takes away the originality from your project.
  1. Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
  1. Shortcuts. There are no shortcuts to success. Even when naming your clothing company, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
  1. Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
  2. Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
  3. Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.

To save time, you can use our clothing brand name generator to quickly find good fashion names. Name ideas from the name generator are catchy, simple and unique to you.

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