Tips for Choosing the Best Construction Company Names
Discover names for your Constructing Corporation using this Construction company name generator
Libby A.
Naming & Branding Expert
Table of Contents
The Ultimate 8-Step Guide To Naming a Construction company
There are so many construction companies in your country already. Same services; same target. So how do you stand out from the competition? It’s all in the name. For people starting a new construction company, the naming process can be tasking. If you use our free construction company name generator, then you can have it easy all the way through.
Give it a spin before you leave.
To come up with good construction company names for your construction business, first write down all the possible name ideas you can think of.
I’ll demonstrate this step by writing a list of 20 catchy construction company names.
- Rock Homes
- Urban Constructions
- Savvy Home Builders
- Sleek Touch
- Mountain Builders
- Trent & Co.
- Buildeen
- Nail It
- A to Z Builders
- StoneWorks
- Brick n’ Mortar
- Dream Home Builders
- Jake & Sons
- ECO Corp.
- The Last Builder
- ABC Construction
- Le Pilier
- Homes 4 U
- Green Valley Co.
- Mega Construct
After brainstorming catchy construction company names, the next move would be to cut down. You need to pick the top 4-5 names from the initial list.
The shortlisted names will continue the journey till the end of this naming process, to help you achieve the best name for your construction company.
Step 1: Outline What the Name Should Represent
When trying to come up with good construction company business name, it’s important that you first think of them in relation to your brand.
What is in a construction company name? A lot is in a name, but what really stands out in any name is what it represents. It is what your construction company ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.
At this stage of your naming process, here is a list of questions you can ask yourself and the people around you to figure out what exactly your construction company name ideas represents.
Before you start shortlisting, you need to question yourself. In order to choose the best construction company names, here’s a list of questions, whose answers will guide you.
- What does the name mean to your target customer?
- Does it reflect your business values?
- Is the name simple and easy to understand?
- Is it a unique business name?
Bottom line: There is no magic formula for explaining what good construction company names represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.
Step 2: Competitive Analysis
Your task in this step is to analyze local or international companies from same field and figure out what inspired their business name ideas. Then you can come up with strategies to do it better.
The big question is, “how exactly did they get their naming on point?”
An easy way to do this is to find a number of catchy construction company names on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.
An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your construction company name ideas in a unique way that outshines the competition.
How to Do a Competitive Name Analysis
How do you analyze competitors’ construction company names and logo designs? Follow our simple template:
- Pick a few competitors (preferably industry leaders).
- Check out their name. What does the name say, and how does it relate to what they do?
- Analyze the logo. What does it represent?
- How do their name and logo contribute to their success?
To give you an idea of what we mean, please check out our analysis of these businesses:
Having gone through these questions myself, I’ll be selecting the 5 best construction company names from the initial list above and sharing why they are unique.
- Urb Constructions: this name suggests that the company builds homes and offices in rural areas to develop those areas.
- Sleek Touch: the name of this construction company conveys a feeling of class; meaning that this company makes their buildings sleek and classy.
- Trent & Co.: this construction company name gives off a sense of communal effort used to construct homes, which most clients can relate to.
- Brick n’ Mortar: this name conveys a sense of building, plain and simple- because brick and mortar are essential to construction.
- ABC Construction: ‘ABC’ in the name of this company suggests that the construction of buildings comes easy to this company. It suggests expertise.
Bechtel: this construction company is named after its founder Warren A. Bechtel. It’s name is a legacy because over the years, the Bechtel family still retains ownership of the construction company. The company’s logo is a globe with the name ‘BECHTEL’ boldly written across the globe. This represents the brand name, and also establishes them as a global company.
Probuild: this Australia-based construction company name conveys their expertise as ‘professional builders’. The company’s logo consists of the word ‘PRO’ in blue text, and ‘BUILD’ in black text. This logo is a good option if you’re looking for something unique, yet simple.
Mace Group: the name of this company is unrelated to construction. However, a mace is the symbol of authority in the Parliament. Therefore, this company name presents the company as an authority/expert in the construction industry. This company’s logo is made up of conjoined vertical columns in different bright colors, which create the letter ‘M’. It is unique, fun and easy to remember, as many construction companies don’t tend to go in this direction.
AECOM: the full meaning of this company name is: Architecture, Engineering, Construction, Operations and Management. It is straight to the point and describes the range of services the company offers. The company’s logo is the letter ‘A’ in white text on a black background.
Bottom line: You can tell from the five examples that it’s by no coincidence that some construction company names
become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.
Step 3: Gather a List of Your Business Name Ideas (Brainstorm)
The next step for you is to brainstorm possible construction company name ideas. Write them down as they come; do the weeding later.
When you have 20-40 business names that fit your niche and vision, and that can compete successfully with existing competitors.
Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with catchy construction company names centered on business.
- Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
Here are 5 descriptive names we brainstormed for the purpose of this article:- Urban Constructions
- Savvy Home Builders
- ABC Construction
- A to Z Builders
- Mega Construct
- Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive construction company names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
Good examples for suggestive names are:- Buildeen
- Nail it
- Brick n’ Mortar
- The Last Builder
- Homes 4 U
- Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
Some abstract name ideas for good construction company names business are;- Sleek Touch
- Le Pilier
- Mace Group
- Skanska
- 5-Star Contractors
- Legacy names: naming your construction company with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
We brainstormed these examples:- Trent & Co
- Jake & Sons
- Bechtel
- Hutchinson Builders
- Laing O’Rourke
Step 4: Generating Construction Company Name Ideas
Are you still stuck on a construction company name to go with? Try our construction company name generator.
This construction company name generator will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.
All you have to do is type your word you want to include in the name in the search bar. In a matter of seconds, you will get construction company names ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you. Learn more how does it work, by clicking here.
Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based construction business name generator will also get you some logo recommendations based on the name of your construction company. This tool saves you a lot of time and the best part? It is totally free!
Ready to find your business name?
Step 5: Shortlisting your name ideas
It’s weeding time! This is where you prune and pick only the best names for your construction company. Your shortlist should have about 3-5 names off your initial list.
Picking your favorite company name may be tough, especially if you used our construction company name generator. There are a few things you need to consider when creating a shortlist.
- Keep it simple. Good construction company names should be unique, but mostly simple. Simple names are easily remembered.
- Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
- Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
- Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen construction company name idea aligns with your tagline, which is also your slogan.
It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:
- Is the name culturally sensitive?
- Does the name capture the values and vision of your brand?
- Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
- How relatable is the name to the target audience?
- Of the most relatable names, which ones are the easiest to remember?
- Can your target audience pronounce the name easily and accurately?
- How original does the name sound? You don’t want clichés and plagiarized names.
Reduce your list from the original 20-40 names to about 3-5 names.
Step 6: Background Check
Once you have shortlisted the best construction company names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.
- Research Legality: You do not want to get in trouble with the law because you’re starting a construction business. So, find out if your intended name and tagline are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
- Trademark Check: to avoid cases of trademark infringement down the line, find out if your construction company name ideas or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
- Readability: is your catchy construction company names easy to read and understand? You can get an external opinion on the readability of your name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.
Step 7: Get some Feedback
You have narrowed down your name ideas list to 2-3 names at this point.
Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;
- People who run construction business.
- Your target audience.
If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a construction company owner how they think an audience would interpret your company`s name.
Once you get feedback, go back and figure out if their response was in favor of your construction company name ideas or not. Ask yourself if the name evoked the thoughts, you had imagined it would.
Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.
- Tech futurists will help you predict and reshape the future prospects of your new construction company within the global tech space.
- Linguists will advise on the name’s readability and lingual appropriateness.
- Ideal customers will tell you whether the business name represents a need they would purchase.
Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.
Step 8: Check if the name is available
You have come a long way in trying to name your construction company. Now, the final step is to check if your construction company name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your construction company. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.
The construction company name generator and availability checker are highly recommended, to make your business stand out from the rest.
Ready to find your business name?
7 Things to Avoid While Naming Construction Company
- Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a construction company or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
- Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another company takes away the originality from your project.
- Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
- Shortcuts. There are no shortcuts to success. Even when naming your construction company, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
- Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
- Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
- Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.
To save time, you can use our construction company name generator to quickly find good club names. Name ideas from the name generator are catchy, simple and unique to you.
