Let Your Business Shine: Choosing the Best Candle Company Name

Discover names for your Candle Company using this Candle company name generator

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Libby A.

Naming & Branding Expert

Table of Contents

The Ultimate 8-Step Guide To Naming a Candle Company

Have you been confused on what name to give your candle company? You are not alone. Naming is a huge part of branding and as such, you don’t want to choose the wrong name as it may defeat the purpose of your brand.

Here’s how we can help: try out our candle company name generator. You’ll get unique candle company names, free of charge!

Go ahead, try it out and let us know what you think.

If you’d rather go through the entire naming process by yourself, you can start off by brainstorming a list of candle company name ideas. Here are some ideas to inspire you;

  • Scently
  • Lulu Fragrances
  • His & Hers Candle Co.
  • Jeanne Claude Scents
  • Pickle Candles
  • Lola’s Soy Wax Candles
  • Sensation
  • The Incense
  • Bees’ Wax
  • Wick and Wax
  • Wick-On
  • Pure Incense Candle Co.
  • Soy Wax
  • Hot Flames
  • Zen Essentials
  • Flicker
  • Low Burns
  • BLK Candles
  • Wax Island
  • Wick Love

Of course, you only need one winning name for your candle company at the end of this process. Which is it going to be?

To help you make the final decision, you need to first make a shortlist of the 4 or 5 most suitable names for your candle company from the initial list.

Step 1: Outline What the Name Should Represent

When trying to come up with good candle company  business name, it’s important that you first think of them in relation to your brand.

What is in a candle company name? A lot is in a name, but what really stands out in any name is what it represents. It is what your brand name ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.

At this stage of your naming process, here is a list of questions you can ask yourself and the people around you to figure out what exactly your candle company name represents.

To decide on good names for a candle company, you need to question yourself, in order to be clear on what your candle company represents, and the benefits customers will gain from you.
For better understanding, use this list of questions as a guide.

  1. How simple is the candle company name idea?
  2. What first impression does it give to a potential customer?
  3. Are there any special ingredients you make your candles with (that your competitors do not)?
  4. Does the candle company name stand out from the rest?
  5. Is the chosen name relevant to your business?


Bottom line: There is no magic formula for explaining what your candle company name represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.

Step 2: Competitive Analysis

Your task in this step is to analyze local or international companies from same field and figure out what inspired their business name ideas. Then you can come up with strategies to do it better.

The big question is, “how exactly did they get their naming on point?”

An easy way to do this is to find a number of candle company name ideas on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.

An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your good name for a candle company in a unique way that outshines the competition.

How to Do a Competitive Name Analysis

How do you analyze competitors’ candle company names and logo designs? Follow our simple template:

  • Pick a few competitors (preferably industry leaders).
  • Check out their name. What does the name say, and how does it relate to what they do?
  • Analyze the logo. What does it represent?
  • How do their name and logo contribute to their success?

To give you an idea of what we mean, please check out our analysis of these businesses:


candle company name ideas

Boy Smells: This candle company name emphasizes the smells that come with every season of the year. It offers a wide range of alluring scents, based on the feeling which a customer desires. Its logo is the acronym- BS, in pink text on a black background.

good names for a candle company

Capri Blue: this candle company name is abstract, but it triggers curiosity in a random person. The company’s logo is an acronym of the brand name, ‘CB’, on a blue background, which is its brand color.

unique candle company names

Jo Malone London: this candle company is named after its founder Jo Malone, who created the company in London. Its logo consists of the letters ‘JML’, in cursive white text on a plain black background.

funny candle company names

Circle E Candles: it’s uncertain if this company’s logo inspired the name or the other way round. However, one thing that is distinct to this brand is its logo which is a pink circle with the letter ‘E’ sitting in the center. The logo describes the company name, and vice versa.

Bottom line: You can tell from the four examples that it’s by no coincidence that some candle company business name
become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.

Step 3: Gather a List of Your Business Name Ideas (Brainstorm)

The next step for you is to brainstorm possible candle company name ideas. Write them down as they come; do the weeding later.

When you have 20-40 business names that fit your niche and vision, and that can compete successfully with existing competitors.

Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with good names for a candle company centered on business.


  • Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
    Here are 5 descriptive names we brainstormed for the purpose of this article:
    • His & Hers Candle Co.
    • Pure Incense Candle Co.
    • BLK Candles
    • Pickle Candles
    • Candle-Lite
  • Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive candle company names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
    Good examples for suggestive names are:
    • Scently
    • Zen Essentials
    • Hot Flames
    • Flicker
    • Illuminations
  • Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
    Some abstract name ideas for unique candle company names are;
    • The Incense
    • La Village
    • Yankee
    • Nest
    • Root Co
  • Legacy names: naming your candle company with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
    We brainstormed these examples:
    • Jeanne Claude Scents
    • Jack Mor Milan
    • Lulu Fragrances
    • Lola’s Soy Wax Candles
    • Jonathan Adler

Step 4: Generating Names

Are you still stuck on a candle company name to go with? Try our candle company name generator.
This candle company name generator will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.

All you have to do is type your word you want to include in the name in the search bar.  In a matter of seconds, you will get candle company name ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you. Learn more how does it work, by clicking here.

Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based candle company name generator will also get you some logo recommendations based on the name of your candle company. This tool saves you a lot of time and the best part? It is totally free!

Ready to find your business name?

Step 5: Shortlisting your name ideas

It’s weeding time! This is where you prune and pick only the best names for your candle company. Your shortlist should have about 3-5 names off your initial list.

Picking your favorite candle company name may be tough, especially if you used our candle company name generator. There are a few things you need to consider when creating a shortlist.

  1. Keep it simple. Good candle company names should be unique, but mostly simple. Simple names are easily remembered.
  2. Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
  3. Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
  4. Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen name aligns with your tagline, which is also your slogan.

It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:

  • Is the name culturally sensitive?
  • Does the name capture the values and vision of your brand?
  • Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
  • How relatable is the name to the target audience?
  • Of the most relatable names, which ones are the easiest to remember?
  • Can your target audience pronounce the name easily and accurately?
  • How original does the name sound? You don’t want clichés and plagiarized names.

Reduce your list from the original 20-40 names to about 3-5 names.

Step 6: Background Check

Once you have shortlisted the best candle company names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.

  • Research Legality: You do not want to get in trouble with the law because you’re starting a candle business. So, find out if your intended candle company names and taglines are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
  • Trademark Check: to avoid cases of trademark infringement down the line, find out if your candle company name or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
  • Readability: is your unique candle company name easy to read and understand? You can get an external opinion on the readability of your name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.

Step 7: Get some Feedback

You have narrowed down your 20-40 name list to 2-3 names at this point.

Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;

  1. People who run candle business.
  2. Your target audience.

If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a candle shop owner how they think an audience would interpret your candle company name ideas.

Once you get feedback, go back and figure out if their response was in favor of your candle company names or not. Ask yourself if the name evoked the thoughts, you had imagined it would.

Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.

  • Tech futurists will help you predict and reshape the future prospects of your new candle company name within the global tech space.
  • Linguists will advise on the name’s readability and lingual appropriateness.
  • Opinion shapers and industry leaders will help you predict the candle company’s probable reception in the real world.
  • Ideal customers will tell you whether the business name represents a need they would purchase.

Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.

Step 8: Check if the name is available

You have come a long way in trying to name your candle company. Now, the final step is to check if your candle company name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your candle business. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.

The candle company name generator and availability checker are highly recommended, to make your candle business stand out from the rest.

Ready to find your business name?

7 Things to Avoid While Naming your Candle Company

  1. Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a candle company names or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
  1. Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another candle company takes away the originality from your project.
  1. Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
  1. Shortcuts. There are no shortcuts to success. Even when naming good name for a candle company, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
  1. Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
  2. Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
  3. Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.

To save time, you can use our candle company name generator to quickly find good club names. Name ideas from the name generator are catchy, simple and unique to you.

gaming name company