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The Ultimate 8-Step Guide To Naming A Club
Are you struggling with a name for your new club? If you are, I know just how to help you. To come up with great nightclub names, you should try our club name generator while you’re here.
It’s totally free and each name is unique.
If you would rather go through the brainstorming process, that’s great. Here are some nightclub names I came up with that can inspire you.
- The Late Night
- Jazz Spot
- Pole Night
- Exclusive Clubs
- Sin City
- Lion’s Den
- Sultry Place
- All Nighter
- Blinding Lights
- Rock It
- Vibes Only
- Till Tomorrow Comes
- Freak House
Step 1: Outline What the Name Should Represent
When trying to come up with good club names, it’s important that you first think of them in relation to your brand.
What is in a nightclub name? A lot is in a name, but what really stands out in any name is what it represents. It is what your club name ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.
Once you have created the list of possible names for your night club, the next step is to identify the top ranking names from the lot. Before you start making the shortlist, there are some questions you should ask yourself in order to choose the right names.
- What experience do you want to give your visitors?
- Does the nightclub name convey that experience?
- How many hours a day do you want the strip club to run?
- Is the name catchy and easy to remember?
- What demographic is your nightclub targeting?
Answering these questions will help you focus on what’s important to your business, instead of just relying on emotions.
Bottom line: There is no magic formula for explaining what your club name represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.
Step 2: Competitive Analysis
Your task in this step is to analyze local or international companies from same field and figure out what inspired their business name ideas. Then you can come up with strategies to do it better.
The big question is, “how exactly did they get their naming on point?”
An easy way to do this is to find a number of strip club names or nightclubs names on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.
An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your club in a unique way that outshines the competition.
How to Do a Competitive Name Analysis
How do you analyze competitors’ club names and logo designs? Follow our simple template:
- Pick a few competitors (preferably industry leaders).
- Check out their name. What does the name say, and how does it relate to what they do?
- Analyze the logo. What does it represent?
- How do their name and logo contribute to their success?
To give you an idea of what we mean, please check out our analysis of these businesses:
Sound Nightclub: this name suggests a place where the sound of music never stops. This club’s logo is a plain white circle having black lines on opposite sides. This makes it an ‘S’. The logo is creative and expertly displays the first letter of the club’s name.
Mister Rich: this Dallas based club was named after Richie Rich, fictional character in the Harvey Comics Series. It subtly passes the message of exclusivity- suggesting that the club was built to serve the rich. The logo of this night club is an illustration of Richie Rich’s head and his signature red bowtie- which aligns with the entire theme of the club.
Sammy’s Gentlemen’s Club: from the club name, it’s evident that this strip club is named after the owner, Sammy Cantavespre and caters mostly to men. They offer stripping services to male visitors. The logo of this club is an illustration of a semi-nude woman, which gives a hint as to what services they offer.
Bottom line: You can tell from the three examples that it’s by no coincidence that some club business name
become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.
Step 3: Gather a List of Your Business Name Ideas (Brainstorm)
The next step for you is to brainstorm possible nightclubs names ideas. Write them down as they come; do the weeding later.
When you have 20-40 business names that fit your niche and vision, and that can compete successfully with existing competitors.
Good nightclubs/strip club names fall into 4 categories. They are either descriptive, suggestive, legacy or abstract names. For your benefit, I’ll be giving you cool nightclub name ideas, for each category.
- Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
Here are 5 descriptive names we brainstormed for the purpose of this article:
- The Late Night
- Exclusive Clubs
- Pole Night
- Rock It
- Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive nightclubs names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
Good examples for suggestive names are:
- Sin City
- Lion’s Den
- Freak House
- Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
Some abstract name ideas for club business are;
- Cocoon Club
- Legacy names: naming your strip club with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
We brainstormed these examples:
- Mary’s Club
- Sam’s Hofbrau
- Spearmint Rhino
- Stev’s Stripclub
Step 4: Generating Names
Are you still stuck on a strip club name or nightclub name to go with? Try our club name generator.
This club name generator will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.
All you have to do is type your word you want to include in the name in the search bar. In a matter of seconds, you will get nightclubs names ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you. Learn more how does it work, by clicking here.
Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based strip club name generator will also get you some logo recommendations based on the name of your strip club. This tool saves you a lot of time and the best part? It is totally free!
Ready to find your business name?
Step 5: Shortlisting your name ideas
It’s weeding time! This is where you prune and pick only the best names for your club. Your shortlist should have about 3-5 names off your initial list.
Picking your favorite nite club name may be tough, especially if you used our club name generator. There are a few things you need to consider when creating a shortlist.
- Keep it simple. Good club names should be unique, but mostly simple. Simple names are easily remembered.
- Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
- Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
- Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen club name aligns with your tagline, which is also your slogan.
It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:
- Is the name culturally sensitive?
- Does the name capture the values and vision of your brand?
- Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
- How relatable is the name to the target audience?
- Of the most relatable names, which ones are the easiest to remember?
- Can your target audience pronounce the name easily and accurately?
- How original does the name sound? You don’t want clichés and plagiarized names.
Reduce your list from the original 20-40 names to about 3-5 names.
For reference, From the list I created at the beginning of this guide, 5 names have been chosen and I will explain why they could be great nightclub names.
● Exclusive Clubs: this nightclub name suggests that it caters only to VIPs. Therefore since the club is exclusive, the experience and customer service will be over the top.
● Pole Night: this club name gives a promise of pole dancing to its visitors. It implies that strip shows are a huge part of their offer.
● Groove: this name generally evokes a fun, happy feeling. Thus, this club name suggests that your nightclub is where people can have fun, make memories- with good music of course.
● Clubmania: this nightclub name is easy to understand. The combination of club and mania, appeals to people who are crazy about clubbing.
● Freak House: this club name suggests a safe space for people who are misunderstood and mislabeled by the society, due to their sexual kinks or personalities.
Step 6: Background Check
Once you have shortlisted the best nite club names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.
- Research Legality: You do not want to get in trouble with the law because you’re starting a nightclub business. So, find out if your intended night club names and taglines are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
- Trademark Check: to avoid cases of trademark infringement down the line, find out if your nightclub name or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
- Readability: is your strip\ club name easy to read and understand? You can get an external opinion on the readability of your club name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.
Step 7: Get some Feedback
You have narrowed down your 20-40 name list to 2-3 names at this point.
Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;
- People who run nightclubs or similar.
- Your target audience.
If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a strip club owner how they think an audience would interpret your strip club name.
Once you get feedback, go back and figure out if their response was in favor of your club name or not. Ask yourself if the name evoked the thoughts, you had imagined it would.
Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.
- Tech futurists will help you predict and reshape the future prospects of your new club name within the global tech space.
- Linguists will advise on the name’s readability and lingual appropriateness.
- Opinion shapers and industry leaders will help you predict the nightclub name’s probable reception in the real world.
- Ideal customers will tell you whether the business name represents a need they would purchase.
Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.
Step 8: Check if the name is available
You have come a long way in trying to name your club. Now, the final step is to check if your club name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your new business. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.
The club name generator and availability checker are highly recommended, to make your club stand out from the rest.
Ready to find your business name?
7 Things to Avoid While Naming Night Club
- Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a nite club names or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
- Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another night club takes away the originality from your project.
- Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
- Shortcuts. There are no shortcuts to success. Even when naming your club, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
- Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
- Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
- Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.
To save time, you can use our club name generator name generator to quickly find good club names. Name ideas from the name generator are catchy, simple and unique to you.