Game Name Generator
Discover names for your next Game Company using this Game business name generator
Libby A.
Naming & Branding Expert
Table of Contents
The Ultimate 8-Step Guide To Naming Gaming Company
Are you confused on what to name your new video game company? In this article, I’ll walk you through the process of getting good video game names- step by step. You first have to write a list of possible names for your game studio. If you want to skip this step, you can use our unique game name generator to find cool video game names.
My name is Libby, and I am a brand expert. In this step by step guide I will guide you through the naming process. To guide you, I have prepared a list of possible names for a random video game company;
- New World Games
- Xtranatural
- GameZ
- Virtual Power
- MindGame
- Den of Gamers
- VGamez Only
- NewSchool Play
- Games for Kings
- Power Patrol
- Play City
- Game 2 Fame
- Next Level Gaming
- Alte World Play
- Games for GenZ
- Top Controllers
- Outer Space
- Game Gurus
- Vid Realm
- Go Gamer!
Step 1: Outline What the Name Should Represent
When trying to come up with good game company names, it’s important that you first think of them in relation to your brand.
What is in a game? A lot is in a name, but what really stands out in any name is what it represents. It is what your game company ultimately stands for. You want the name to explain to the target audience who you are and how your services can be of use. That will make the business easier to find and more appealing to potential users.
At this stage of your naming process, here is a list of questions you can ask yourself and the people around you to figure out what exactly your game company name represents.
Just before you create the shortlist, take a pause to figure out the relevance of the chosen name to your video game. To be clear, here are few questions you can ask to know the way forward;
- What type of games does your video game company specialize in?
- What meaning do you want the name to convey to a potential gamer?
- Is the game name in line with your company’s values?
- How simple is the video game company name?
- How did the competitors achieve a unique name?
Bottom line: There is no magic formula for explaining what your gaming company name represents. What’s important is to identify your target market and then focus on making positive and meaningful emotional connections with them. Find names that cannot in any way jeopardize that objective.
Step 2: Competitive Analysis
Your task in this step is to analyze local or international companies from same field and figure out what inspired their name. Then you can come up with strategies to do it better.
The big question is, “how exactly did they get their naming on point?”
An easy way to do this is to find a number of gaming companies on the internet, evaluate their logo and positioning. This will tell you a lot about how each one derived its name and established a brand.
An exhaustive competitive analysis will give you an objective understanding of the competition’s strengths and weaknesses. That information will help you position your names in a unique way that outshines the competition.
How to Do a Competitive Name Analysis
How do you analyze competitors’ game company names and logo designs? Follow our simple template:
- Pick a few competitors (preferably industry leaders).
- Check out their name. What does the name say, and how does it relate to what they do?
- Analyze the logo. What does it represent?
- How do their name and logo contribute to their success?
To give you an idea of what we mean, please check out our analysis of these three leading businesses:
Riot Games: this name suggests that the company produces games which are chaotic, and have a tinge of aggression/violence.
Electronic Arts Inc.: this name is suggestive- its significance to the video game company is subtle. It suggests that the company creates art that can only be viewed on electronic devices.
Epic Games: this company, through their name describes that the company simply creates epic games- one of a kind.
Gameloft: this video game name is a simple one as it conveys a private company that designs and develops video games of high standard.
Zero Games Studios: this name has a double meaning. Zero Games got their name because they wanted to let the public know that they don’t play games in the production of their video games.
Bottom line: You can tell from the five examples that it’s by no coincidence that some game company names become so relatable and memorable. The feel in the logo and the messaging in the name help the business stand out from the crowd.
Step 3: Gather a List of Your Name Ideas (Brainstorm)
The next step for you is to brainstorm possible video game company name ideas. Write them down as they come; do the weeding later.
When you have 20-40 names that fit your niche and vision, and that can compete successfully with existing competitors.
Next, split your list of names into the 4 categories listed below. Let’s see a quick demonstration assuming you’re trying to come up with cool game company names centered on business.
- Descriptive names: In this approach, the name should describe the service or product of your business at first glance.
Here are 5 descriptive names we brainstormed for the purpose of this article:- Games for Kings
- VGamez Only
- Game Gurus
- Den of Gamers
- Go Gamer!
- Suggestive names: Suggestive names create a vivid image that resonates with the prospective user. Suggestive game company names hint at an underlying meaning to the name, instead of just putting it out there. You can go with this category if you’re trying to get creative.
Good examples for suggestive names are:- MindGame
- Play City
- Vid Realm
- Alte World Play
- Virtual Power
- Abstract names: Abstract names are memorable and catchy, but they don’t have any apparent connection with their services or products. The names are purely made up, so they easily establish dominance in the market. Google, Yahoo, Nike, and Skype are examples of abstract names.
Some abstract name ideas for video game company business are;- Outer Space
- Xtranatural
- Power Patrol
- Infusion
- Trek Co
- Legacy names: naming your game studio with legacy in mind means that you want it to outlive you. If this is what you prefer, you can just name it after yourself or an organization you founded. The luxury sports car Ferrari, for example, is named after its founder, Enzo Ferrari.
We brainstormed these examples:- Nintendo
- Microsoft
- Sony Computer Entertainment
- Jax Game Studio
Step 4: Generating Names
Are you still stuck on a cool video game name to go with? Try our game name generator.
This name generator for games will get you name ideas using AI algorithm match. It’s unique, it’s fresh and it was made for you.
All you have to do is type your word you want to include in the name in the search bar. In a matter of seconds, you will get game names ideas.
Our algorithm is designed to learn your preferred keywords over time and consequently recommend the most suitable options for you.
Once you find the names you like, instant domain zone availability checker will show you what zones are available for registration. This AI based game name generator will also get you some logo recommendations based on the name of your game studio names. This tool saves you a lot of time and the best part? It is totally free!
Ready to find your business name?
Step 5: Shortlisting your name ideas
It’s weeding time! This is where you prune and pick only the best names for your game studio. Your shortlist should have about 3-5 names off your initial list.
Picking your favorite video game company names may be tough, especially if you used our game name generator. There are a few things you need to consider when creating a shortlist.
- Keep it simple. Good game company names should be unique, but mostly simple. Simple names are easily remembered.
- Check for linguistics and context. Do a quick google search of your names to find out what they mean in other languages- especially your target countries. If any of them has an offensive meaning in another language, it’s best to go with a different name.
- Sometimes owners choose names that later become controversial especially in overseas markets. Don’t make that mistake. Eliminate any chances of the name being misinterpreted as sexist, homophobic, racist, or offensive in any way to any community.
- Tagline check. If you haven’t come up with a tagline at this point, take a pause and do that. It’s important that your chosen game company name that aligns with your tagline, which is also your slogan.
It is your prerogative to decide the elimination criteria, but this checklist should help you shorten your list:
- Is the name culturally sensitive?
- Does the name capture the values and vision of your brand?
- Does the name align with your tagline? If you don’t have a tagline ready, you need to create it at this point and align it with your preferred app name.
- How relatable is the name to the target audience?
- Of the most relatable names, which ones are the easiest to remember?
- Can your target audience pronounce the name easily and accurately?
- How original does the name sound? You don’t want clichés and plagiarized names.
With these questions in mind, you can now pick the best names for your video game company. For the purpose of this demonstration, I’ll select 5 from the initial list, and explain why they are good name ideas.
- Games for GenZ: this name is very specific to a particular age group. Games for GenZ suggests that this gaming company produces games for Generation Z.
- Game 2 Fame: this name suggests that gamers who work with this company, have a potential to acquire wealth and fame through gaming.
- VGamez Only: ‘V’ in the name of this company represents video. Therefore, it describes the gaming company as one that develops video games only.
- Play City: this name conveys a playful, fun environment. It could mean that this company only distributes fun video games- nothing violent or aggressive.
- Game Gurus: this name describes the ability of the company to develop video games of the best quality.
Step 6: Background Check
Once you have shortlisted the best game company names, background checks are necessary. A background check might just save you from future legal battles and cases of misinterpretation. Here are a few things to do in a background check.
- Research Legality: You do not want to get in trouble with the law because you’re starting a game studio business. So, find out if your intended game company names and taglines are in accordance with the law of your home country. Do this for each name on the shortlist. If any of them does not pass the test, drop that name and move on with the others.
- Trademark Check: to avoid cases of trademark infringement down the line, find out if your gaming company name or logo is already trademarked by another organization. If it’s not, you have the go-ahead to register it as your own trademark.
- Readability: is your gaming company name easy to read and understand? You can get an external opinion on the readability of your cool video game name and tagline. If it’s not, you have the opportunity to fix that because you’re not creating it for yourself alone.
Step 7: Get some Feedback
You have narrowed down your 20-40 name list to 2-3 names at this point.
Simple step: It’s great to have the opinion of a third-party when you’re done with the primary checks. Their opinion may differ from yours, but it’s mostly objective criticism so that’s okay. You can show a list of your final 2 club names to;
- People who run gaming company or video game company.
- Your target audience.
If you’re asking your ideal audience, ask the first thing they thought of on hearing that name. Ask a gaming company owner how they think an audience would interpret your name ideas.
Once you get feedback, go back and figure out if their response was in favor of your game comapany name or not. Ask yourself if the name evoked the thoughts, you had imagined it would.
Pro Step: If you want to go deeper with the feedback step you can reach out to opinion shapers, industry leaders, your ideal customers, linguists, and tech futurists for their opinions.
- Tech futurists will help you predict and reshape the future prospects of your new gaming company within the global tech space.
- Linguists will advise on the name’s readability and lingual appropriateness.
- Opinion shapers and industry leaders will help you predict the studio’s probable reception in the real world.
- Ideal customers will tell you whether the business name represents a need they would purchase.
Pro tip: Don’t rely too much on feedback from biased people, especially fans, friends, family members, and colleagues. Seek the opinion of brutally honest critics.
Step 8: Check if the name is available
You have come a long way in trying to name your game studio. Now, the final step is to check if your name and extension of choice are available for domain registration. You can use our name availability checker to run a quick check after you have generated name ideas for your gaming company. Our free tool shows you which domain extensions are available, and will recommend logo ideas that correspond with your business name. Or you can Google the shortlisted names to ensure that they aren’t plagiarized. Looking up the names will also give you an idea of what each name might mean to different internet users.
The game name generator and availability checker are highly recommended, to make your game company stand out from the rest.
Ready to find your business name?
7 Things to Avoid While Naming your Gaming Studio
- Complex Names. In a bid to come off as creative or different, a lot of people come up with names they shouldn’t be using for a game studio name or any establishment at all. You can get creative, but don’t complicate things for yourself and your audience by using names that are difficult to read and spell.
- Copying a Competitor’s Style. The competitive analysis is for you to study the marketplace, and get inspired with ideas that are original to your brand. Copying the style, name or logo of another gaming company takes away the originality from your project.
- Skipping Background Checks. Do not for any reason, skip the background checks detailed in Step 6. That is, if you hate the discomfort of legal battles and run-ins with the law enforcement.
- Shortcuts. There are no shortcuts to success. Even when naming your video game company, you have to follow through with the recommended steps. Cutting corners may cost you more in the long run.
- Don’t limit the name to a specific language or geographical location. That will in most cases minimize the future growth prospects.
- Don’t use words that are too plain or cliché to outstand from a crowd. In the same breath, don’t choose names that too obscure, technical, or difficult.
- Don’t be too stubborn or biased that you cannot accept negative feedback for the names you like.
To save time, you can use our video game name generator to quickly find good club names. Name ideas from the name generator are catchy, simple and unique to you.
